5 Steps to Write Good Content for your Business

Writing great content requires time and effort. Surprisingly, writing poor content requires much more effort and time.

Why not just do it right first time and acquire regular readers look forward to you publishing new content?

Featuring original content on your website, Google will show its appreciation by positioning you further up the search results.

They absolutely hate duplicated or un-original content and will do everything in their power to punish you accordingly, even if it means making your website disappear from the search results.

Writing original content

As mentioned before, Google rewards websites based on the efforts they put out. If you copy work or even copy and paste content from other websites, you will receive a penalty from Google.

By having the original content is also means coming up with original ideas are unique to you. Rehashing content is not the same as stringing sentences together with your own words.


Common thoughts that will get you into trouble: 


  • We need lots of content, but how can we get it as cheaply as possible?


  • Why not use a bot or software to scrape the web for articles?


  • After the bot has scraped the web, can we program the software to put sentences together to form a Frankenstein article?


  • Let’s outsource it to an Indian or non-native worker for pennies.

The bottom line is: typically the more you invest in content, the higher quality the articles will be.

Here are our 5 most effective recommendations for better Writing

1. Create attractive headlines

The headline is what will draw readers in so make it count. Don’t copy headlines of articles that are in the same genre as yours. Remember, we want original content.

If you’re not very good at creating strong headlines, consider looking for a title generator there’s plenty on the web.

Eventually, though, you will want to learn how to craft a master title.

2. Make your content informational

Most of the time your readers are looking for information on a particular subject. The readers are not going to be very happy if they stumble upon the same information copy and pasted on your website.

Before writing anything, make sure you research the topic well and perhaps even look for little-known facts about your particular subject.

3.- Do your research

Before posting any information in your articles, make sure that the information is true and relevant to your subject. If your article claims to have conducted any studies, link to the relevant studies at the bottom of the article. This establishes you as trustworthy and also shows that you know to talk about.

4. Watch who you are linking to

Make sure that if you link, the website is a safe place to visit and will not harm your visitors’ computers. You also need to make sure that any links towards other websites are high-quality and trustworthy.

5. Use pictures and videos

Most people don’t want to read a wall of text so include pictures and videos if at all possible. If the pictures of the video stumble onto you, make sure you give credit to their appropriate source. You may even need to acquire permission from the author.

Writing high-quality content is not particularly difficult, but it helps to have the correct mindset to either write the content yourself, or outsource it to another passionate writer.

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